EX ANTE
[ ɛks ˈanti ]
adjective, adverb
BEFORE THE EVENT
Grounded in forecasts and future-oriented insights, we focus on evaluating outcomes and risks before making investment decisions - ensuring stable and profitable financial results. Our integrated approach also includes expert tax agent services, helping clients stay compliant while optimising their overall financial strategy.
External CFO Services and Executive-Level Financial Consulting
We partner with CEOs and business owners to help them understand their numbers so they can make informed decisions.
Strategic financial leadership that meets you where you are and gets you to where you want to go
Are you currently making money moves based on your guesses, gut instinct or advice from your dad’s neighbour? That is not only dangerous and risky but is detrimental to your bottom line.
What you need is strategic financial knowledge, the tools and support that will help you drive your business forward.
Testimonials
Making money is the easy part.
Strategically managing and investing that income?
That’s the real challenge.
Hi, I'm Kimberly
While studying for my degree and CA qualification, I worked simultaneously in Accounting and Finance. My motivation to enter the field came from witnessing firsthand the damage a poor accountant can inflict on a business and its owner.
I knew I wanted to be different. I set out to be the kind of accountant who tells it like it is - no jargon, no hiding behind spreadsheets or corporate politics, just clear, honest insights about where your business stands and what needs to be done to move it forward. I never wanted to be the accountant who only reports on the past. I wanted to be the one who helps shape the future - working alongside business owners to help them grow, thrive and feel confident in their decisions.
I’m also a registered tax agent, which means I provide end-to-end support - everything from compliance and reporting to forward-looking strategy and practical, real-world advice.
Outside of Finance, I’ve always had a passion for sport, particularly Pilates. I became a qualified instructor and even opened my own studio. It was during this time where I was juggling marketing, sales, operations, HR and accounting that I truly understood the weight business owners carry. You’re wearing every hat when, really, you should be wearing just one: the CEO hat.
That experience gave me a new level of empathy. I know what it’s like to be in the trenches of running a business - and that’s why I care deeply about helping others succeed. Nothing gives me more satisfaction than seeing a client shift from being overwhelmed to complete clarity, from just getting by to building real, sustainable momentum.
That’s what led me to start Ex Ante Financial - an outsourced finance department built to support entrepreneurs and CEOs. I created it so that business owners have someone in their corner: someone who understands the numbers, but more importantly, understands them. My goal is simple - to help you increase profits, make smarter decisions, and build the business you’ve always envisioned - one that not only thrives financially, but also supports the lifestyle and freedom you set out to create in the first place.
WE WORK
BECAUSE
WE THRIVE IN ADDING VALUE WE WANT YOU TO SUCCEED WE ARE DEDICATED
The Ex Ante Approach
After working with a number of organisations in multiple industries, we’ve developed a three-step formula to help business owners reach consistent growth in their profitability.
We simplify complex financial concepts into clear and actionable insights, empowering you to enhance your understanding and make informed decisions that pave the way for long-term profitability and sustained success.
Ever received Financial Reports that are just difficult to decipher? Or have you ever walked away from a meeting with your Accountant with more questions than answers? We don’t just feed you a bunch of Reports. We help you think differently about your numbers. We personalise Reporting and provide you with a roadmap to overcome the unique financial challenges of running your business.
Our team are committed to your success and provide one-on-one consultations and ongoing support every step of the way. Think of us as your financial fitness experts, dedicated to optimising your business’s financial health.
Money-Back Guarantee
Our Promise to You
When you partner with Ex Ante Financial to manage your business finances, you’ll experience peace of mind knowing that you have a partner who understands the unique needs and challenges of your business. Together, we’ll pinpoint the exact strategies you need to steer your business towards the next level of growth.
We offer month-to-month services so that if at any point you feel that we’re not delivering growth to your bottom line, you can walk away. Risk-free.